Amstel Malta has strengthened its support for women in Abia State by awarding business grants to five female entrepreneurs during the state’s annual August Meeting in Umuahia.
The event, held at the New Government House, Umuahia, on Friday, August 28, brought together women from across Abia and those living outside the state to reconnect with their communities and contribute to their development.
The August Meeting is a longstanding tradition across the South-East, providing an opportunity for women to return to their matrimonial hometowns, discuss community issues, support one another and contribute to local development.
Amstel Malta used this year’s gathering to recognise the contributions of women while supporting their entrepreneurial ambitions.
The brand also partnered with Zaron Cosmetics to distribute specially curated beauty packs to attendees, building on their collaboration at last year’s August Meeting.
Francis Obiajulu, Senior Brand Manager, Amstel Malta, said the August Meeting reflects the strength and impact of women when they come together for a common purpose.
“August Meeting is a great example of what happens when women come together with purpose and a shared commitment to their communities,” he said.
Obiajulu said Amstel Malta was pleased to support a platform that gives women an opportunity to feel appreciated beyond their everyday responsibilities.
“Our partnership with Zaron adds another dimension to that experience, reminding women that while they continue to show up for their families and communities, they should also make time to celebrate themselves,” he added.
The event was attended by the Governor of Abia State, Dr Alex Otti; the First Lady, Mrs Priscilla Chidinma Otti; and the Commissioner for Women Affairs, Dr Maureen Ijeoma Aghukwa.
The Commissioner also awarded business grants to female entrepreneurs, further reinforcing the empowerment focus of the gathering.
Aderinsola Adetunji, Senior Manager, Marketing and Communication, Zaron Cosmetics, said the company was pleased to continue its partnership with Amstel Malta in celebrating women.
“Women give so much to their families, communities, and the people around them,” she said.
Adetunji added that the August Meeting provides an opportunity to remind women to also take time for themselves.
Amstel Malta had earlier taken its women-focused August Meeting activities to Enugu State, where it also celebrated women for their achievements and contributions to their families and communities.
The brand said its continued participation in August Meeting activities forms part of its broader commitment to celebrating and supporting women through platforms and partnerships that recognise their resilience, achievements and ambitions.